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Brand Autopsy #3: Loewe and the Power of an Invitation
When an Invitation Becomes the First Statement In high fashion, the first impression rarely begins on the runway. It starts long before...
Olena Zaitseva
Oct 34 min read


CLEANAHOLIC Featured on Packaging of the World
I’m excited to share that CLEANAHOLIC , my modular brand system for sustainable cleaning products, has been featured on Packaging of the...
Olena Zaitseva
Oct 81 min read


Brand Autopsy #3:Diesel Turns Milan into a Citywide Fashion Game
Overnight in Milan, transparent egg-shaped capsules appeared in city squares and side streets. Each capsule revealed a look from...
Olena Zaitseva
Sep 245 min read


Brand Autopsy #2: Gwyn and the Art of Quiet Luxury Fashion
Quiet luxury fashion is having a major moment. This trend values timeless quality over loud logos and flashy branding. In 2025, Gwyneth...
Olena Zaitseva
Sep 182 min read
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