Author. Creative Director. Brand Thinker.




THE NEW Book
Release
SOON ON








ISBN: 979-8-218-68501-0

Hi, I’m Olena Zaitseva
Creative Director, Brand Strategist and author of Why Your Dog Needs a Strategy (and So Do You) and BRAND IS A VERB™, a system that turns brand intention into
real-world action.
" My mission is not just to design. It’s to give VOICE to bold ideas, support diversity and self-determination, and empower the next generation of creative leaders."
BRAND IS A VERB™
BRAND IS A VERB™ is the original system for creating action-based, strategic brands. It’s now officially published and available via Figshare.
Explore the system:
Clear steps, applied tools, and strategic depth.
For founders, marketers, and designers.
DOI Publication: 10.6084/m9.figshare.29009468
ORCID: 0009-0005-4770-0404
Future Books
Here’s what’s next in my publishing journey


The Pirate Ship Strategy
A rebellious guide
to creative leadership
and building loyal crews.
Mother of Designers
Stories and reflections
from the heart of
a woman in design.
BRAND IS A VERB™
A book-length expansion
of the system.
Featured Publications
Writing is part of how I think, lead, and share.
I collaborate with publishers like TASCHEN and platforms such as The Dieline to reflect on branding, leadership, and culture.
I'm also available for interviews, events and keynotes on topics like creativity, strategic branding and women in leadership.

