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THE NEW Book
Release
SOON ON

BOOK PROMO OLENA ZAITSEVA SQ

ISBN: 979-8-218-68501-0

Author and Creative Director Olena Zaitseva during a brand strategy workshop

Hi, I’m Olena Zaitseva

Creative Director, Brand Strategist and author of Why Your Dog Needs a Strategy (and So Do You) and BRAND IS A VERB™, a system that turns brand intention into

real-world action.

" My mission is not just to design. It’s to give VOICE to bold ideas, support diversity and self-determination, and empower the next generation of creative leaders."

BRAND IS A VERB™

BRAND IS A VERB™ is the original system for creating action-based, strategic brands. It’s now officially published and available via Figshare.

Explore the system:
Clear steps, applied tools, and strategic depth.


For founders, marketers, and designers.

DOI Publication: 10.6084/m9.figshare.29009468

ORCID: 0009-0005-4770-0404

SELECTED CLIENTS

Michelin-level, international luxury brands, creative founders, and mission-led organisations across the USA, Europe, and Asia.

Conceptual exhibition design by Olena Zaitseva featured in a branding case study
Luxury brand identity design for LES JARDINS by Olena Zaitseva
Sustainable premium packaging design by Olena Zaitseva for a wellness brand
Immersive brand installation by Olena Zaitseva in a cultural venue
Award-winning packaging design by Olena Zaitseva for a sustainable beauty brand (Red Dot 2018)
AWARDS

Red Dot Design Award 2018


Pentawards 2018


Pentawards 2019


Pentawards 2020

Future Books

Here’s what’s next in my publishing journey

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The Pirate Ship Strategy

A rebellious guide

to creative leadership

and building loyal crews.

Mother of Designers

Stories and reflections

from the heart of

a woman in design.

BRAND IS A VERB™

A book-length expansion
of the system.

Featured Publications

Writing is part of how I think, lead, and share.

 

I collaborate with publishers like TASCHEN and platforms such as The Dieline to reflect on branding, leadership, and culture.

I'm also available for interviews, events and keynotes on topics like creativity, strategic branding and women in leadership.

Article featuring Olena Zaitseva’s work on Dieline leading design publication
Olena Zaitseva’s work featured in “The Package Design Book” by Taschen and Pentawards

Contact Me for Speaking, Strategy or Creative Work

linkedin newsletter by olena zaitseva with monthly inspiration
  • Behance
  • Medium
  • Twitter
  • LinkedIn
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