Behance Case Studies That Win Clients

Your Behance profile is more than a portfolio. It’s a strategic tool for attracting clients. The difference between a pretty project and a powerful one is structure.

Start with clarity. One sentence is enough. Say what the project is, who it was for, and what your role was. Skip the poetry. Get to the point.

Tell the story. Context, challenge, process, result. That simple. Don’t rely on images alone. Show how you think, not just how you design.

Design for scroll, not for click. Behance is vertical. Alternate image sizes. Add space. Use rhythm. Let each scroll feel intentional.

Make it searchable. Write a title people can find. Use up to ten tags. Think like a client searching for services, not like a designer naming files.

End with intention. One sentence that invites connection. Not “thanks for watching,” but “if you’re building a brand in [industry], I’d love to help.”

The most effective case studies don’t just show what you made. They make others want to work with you.